Battenkill Valley

Digital illustration 

For this project, we were given various Saratoga based businesses to design logos for. I selected Battenkill Valley Creamery, a family-owned dairy farm who was in need of a fresh redesign. I translated the girl in the original logo into my redesign, and researched their brand to find appropriate items for logo applications (hats, mugs, napkins, etc). I wanted to place emphasis on the company’s ice cream, departing from the stereotypical drawing of a jug of milk to represent the creamery.